2nd Cologne Symposium on Value Creation in a Changing Customer and Media Environment

Activity: Talk and presentationAcademic presentationAcademic

Description

Invited presentation: The Impact of Consistency and Overlap in Advertising Content on Brands’ Market Share
Period23-Jan-2015
Event title2nd Cologne Symposium on Value Creation in a Changing Customer and Media Environment
Event typeConference
LocationCologne, Germany