44th EMAC Annual Conference 2015

Gijsenberg, M. (Speaker)

Marketing

Activity: Talk and presentation › Academic presentation › Academic

Period	May-2015
Event title	44th EMAC Annual Conference 2015 : null
Event type	Conference
Location	Leuven, Belgium

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Riding or Braking the Waves? Long-Term Consequences of Seasonal Volatility in Advertising and Pricing Decisions
Research output: Contribution to conference › Abstract › Academic