Ai: People VS. Tech

Activity: Talk and presentationProfessional or public presentationProfessional


Dr. T.L.J. Broekhuizen is an Associate Professor and Scientific Director at the University of Groningen Business School. He specializes in Innovation Management and Value Appropriation, with a focus on the success of new creative products and financial innovations. His research focuses on the influence of social factors on product adoption, value creation in dynamic environments and business responses to digital technologies. In his presentation, Thijs Broekhuizen discussed the impact of artificial intelligence (AI) on business models and the competitive position of entrepreneurs in the region. He showed the possibilities of AI and provided an insight into the world of AI and the opportunities it offers for various industries and innovation purposes.
Held atHanze University Groningen
Degree of RecognitionRegional


  • AI