Arts Marketing and Consumer Culture

    Activity: Talk and presentationProfessional or public presentationProfessional

    Description

    Arts marketing needs to relate to communication practices that increasingly refer to cultural sense making processes. This lecture discusses the dynamics involved and suggests questions for research in the field.
    Period12-Jun-2018
    Held atInstitut für Kulturpolitik, Germany
    Degree of RecognitionNational

    Keywords

    • Arts Marketing
    • Consumer Culture