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Marketing in Israel Conference
Gijsenberg, M.
(Invited speaker)
Marketing
Activity
:
Talk and presentation
›
Academic presentation
›
Academic
Description
Invited presentation: Riding the Waves. Revealing the Impact of Intra-Year Category Demand Cycles on Advertising and Pricing Effectiveness
Period
28-Dec-2015
Event title
Marketing in Israel Conference
Event type
Conference
Location
Israel
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