Marketing in Israel Conference

Gijsenberg, M. (Invited speaker)

Activity: Talk and presentationAcademic presentationAcademic

Description

Invited presentation: Riding the Waves. Revealing the Impact of Intra-Year Category Demand Cycles on Advertising and Pricing Effectiveness
Period28-Dec-2015
Event titleMarketing in Israel Conference: null
Event typeConference
LocationIsrael