Consumer sentiment regarding privacy on user generated content (UGC) services in the digital economy



One of the key changes in societal trends and lifestyles witnessed over the past few years has been the move on-line of many consumers and the way they have become increasingly sophisticated in their media consumption habits. Have these recent changes to consumer and commercial practices developed in such a way that consumers are (in)voluntarily signing away their fundamental right to privacy? This CONSENT project seeks to examine how consumer behaviour, and commercial practices are changing the role of consent in the processing of personal data. While consumer consent is a fundamental value on which the European market economy is based, the way consumer consent is obtained is questionable in popular user-generative/user-generated (UGC) online services (including sites like MySpace, YouTube and Facebook), whose commercial success depends to a large extent on the disclosure by their users of substantial amounts of personal data. ( WP7: Quantitative measurement of end-user attitudes towards privacy WP8: Qualitative study of UGC users and UGC non-users attitudes towards privacy
Date made available4-Apr-2016
Temporal coverage2010 - 2013
Date of data production2016

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