Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure
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Dive into the research topics where Alec Minnema is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Managing Product Returns Within the Customer Value Framework
Minnema, A., Bijmolt, T. H. A., Petersen, J. A. & Shulman, J. D., 29-Aug-2017, Customer Engagement Marketing. Palmatier, R. W., Kumar, V. & Harmeling, C. M. (eds.). Springer, p. 95-118 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Open AccessFile34 Citations (Scopus)867 Downloads (Pure) -
Managing purchases and returns for retailers
Minnema, A., 2017, [Groningen]: University of Groningen, SOM research school. 165 p.Research output: Thesis › Thesis fully internal (DIV)
Open AccessFile2373 Downloads (Pure) -
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, A., Bijmolt, T. H. A. & Non, M. C., Mar-2017, In: International Journal of Research in Marketing. 34, 1, p. 194-211 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile35 Citations (Scopus)789 Downloads (Pure) -
Return to Sender? Het effect van reviews op het terugzenden van producten
Minnema, A. & Bijmolt, T., 2016, In: Tijdschrift voor Marketing. 6, p. 44-47Research output: Contribution to journal › Article › Academic › peer-review
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To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns
Minnema, A., Bijmolt, T. H. A., Gensler, S. & Wiesel, T., Sept-2016, In: Journal of Retailing. 92, 3, p. 253-267 15 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile138 Citations (Scopus)1364 Downloads (Pure)
Press/Media
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How 5-star online customer reviews can backfire
13/08/2023
1 item of Media coverage
Press/Media: Expert Comment › Popular