Research output per year
Research output per year
Search results
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2017
Managing Product Returns Within the Customer Value Framework
Minnema, A., Bijmolt, T. H. A., Petersen, J. A. & Shulman, J. D., 29-Aug-2017, Customer Engagement Marketing. Palmatier, R. W., Kumar, V. & Harmeling, C. M. (eds.). Springer International Publishing, p. 95-118 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Open AccessFile32 Citations (Scopus)716 Downloads (Pure) -
Managing purchases and returns for retailers
Minnema, A., 2017, [Groningen]: University of Groningen, SOM research school. 165 p.Research output: Thesis › Thesis fully internal (DIV)
Open AccessFile2310 Downloads (Pure) -
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, A., Bijmolt, T. H. A. & Non, M. C., Mar-2017, In: International Journal of Research in Marketing. 34, 1, p. 194-211 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile32 Citations (Scopus)576 Downloads (Pure) -
2016
Return to Sender? Het effect van reviews op het terugzenden van producten
Minnema, A. & Bijmolt, T., 2016, In: Tijdschrift voor Marketing. 6, p. 44-47Research output: Contribution to journal › Article › Academic › peer-review
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To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns
Minnema, A., Bijmolt, T. H. A., Gensler, S. & Wiesel, T., Sept-2016, In: Journal of Retailing. 92, 3, p. 253-267 15 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile117 Citations (Scopus)1057 Downloads (Pure) -
2015
Advancing research on loyalty programs: a future research agenda
Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., Minnema, A., Mijnlieff, W. J. & Wünderlich, N. V., Jun-2015, In: Marketing Letters. 26, 2, p. 127-139 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile102 Citations (Scopus)328 Downloads (Pure) -
2012
Een hard gelag - welke factoren verklaren het rendement bij horecabedrijven?
Pleijster, F., Leeflang, P. S. H., Minnema, A., Ruis, A., van der Zeijden, P. & Gensler, S., 2012, In: Holland Management Review. 29, 5-6, p. 58 - 61Research output: Contribution to journal › Article › Academic › peer-review
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2011
Oranje-promoties: Meedoen is beter
de Ronde, J. & Minnema, A., 2011, In: Tijdschrift voor Marketing. 9, p. 67-68 2 p.Research output: Contribution to journal › Article › Academic › peer-review