Alec Minnema - Research output - the University of Groningen research portal

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2017
Managing Product Returns Within the Customer Value Framework
Minnema, A., Bijmolt, T. H. A., Petersen, J. A. & Shulman, J. D., 29-Aug-2017, Customer Engagement Marketing. Palmatier, R. W., Kumar, V. & Harmeling, C. M. (eds.). Springer International Publishing, p. 95-118 24 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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