Christian Hirche

https://orcid.org/0000-0001-5384-1645

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1 Article

1 results

2021

Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, T., Broekhuis, M., de Leeuw, S., Hirche, C., Rooderkerk, R. P., Sousa, R. & Zhu, S., Jan-2021, In : Journal of Business Research. 122, p. 864-874 11 p.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
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3 Citations (Scopus)

58 Downloads (Pure)