Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 8 Decent Work and Economic Growth -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
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Dive into the research topics where Janny Hoekstra is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Thriving through turbulence: Lessons from marketing academia and marketing practice
Hoekstra, J. C. & Leeflang, P. S. H., Oct-2023, In: European Management Journal. 41, 5, p. 730-743 14 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile14 Citations (Scopus)336 Downloads (Pure) -
Sponsored influencer vlogs and young viewers: When sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, B., Hoekstra, J. & Bijmolt, T., 1-Feb-2022, In: Journal of Interactive Marketing. 57, 1, p. 35-53 19 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile24 Citations (Scopus)553 Downloads (Pure) -
How COVID-19 changes human behaviour and marketing decision-making: Connecting authentic brands with people in times of crisis
Hoekstra, J., Leeflang, P. S. H. & Metting, E., 2020, Groningen: Customer Insights Center.Research output: Book/Report › Report › Academic
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Marketing 2.020
Hoekstra, J. & Leeflang, P. S. H., 2020, In: Holland Management Review. 2020, 191, p. 24-36Research output: Contribution to journal › Article › Academic › peer-review
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Marketing in the Era of COVID-19
Hoekstra, J. & Leeflang, P. S. H., 2020, In: Italian Journal of Marketing. 2020, 4, p. 249-260 12 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile84 Citations (Scopus)536 Downloads (Pure)