José Moraga González – Research output — the University of Groningen research portal

United Kingdom

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2015

Price and match-value advertising with directed consumer search
Haan, M., Moraga González, J. & Petrikaite, V., 2015, Groningen: University of Groningen, SOM research school, 46 p. (SOM Research Reports; vol. 15012-EEF).
Research output: Working paper › Academic

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