Karel Jan Alsem

Search results

• 2023

  Strategische Marketingplanning: een stapsgewijze aanpak

  Translated title of the contribution: Strategic Marketing Planning: a step-by-step approachAlsem, K. J., 6-Jun-2023, 9 ed. Groningen: Noordhoff Uitgevers. 509 p.

  Research output: Book/Report › Book › Academic

  • Strategic Marketing 100%
  • Marketing Planning 100%
  • Relationship Marketing 100%
  • Planning Process 50%
  • Inclusive Marketing 50%
• 2020

  Brand Positioning: Connecting marketing strategy and communications

  Kostelijk, E. & Alsem, K. J., 2020, London: Routledge. 254 p.

  Research output: Book/Report › Book › Academic › peer-review

  • Marketing Strategy 100%
  • Brand Positioning 100%
  • Marketing Communication 100%
  • Stepwise Approach 50%

• Strategische Marketingplanning: Theorie, technieken en toepassingen

  Alsem, K. J., 2020, 8 ed. Noordhoff Uitgevers. 424 p.

  Research output: Book/Report › Book › Academic
• 2019

  Applied Strategic Marketing: A step by step approach

  Alsem, K. J., 2019, London: Routledge. 424 p.

  Research output: Book/Report › Book › Academic › peer-review
• 2016

  Merkpositionering

  Translated title of the contribution: Brand positioningAlsem, K. J. & Kostelijk, E., Apr-2016, 1 ed. Groningen: Noordhoff Uitgevers. 254 p.

  Research output: Book/Report › Book › Academic

  • Brand Positioning 100%

• Zorg met liefde en lef: Stappenplan voor zorgmarketing

  Translated title of the contribution: Health care with love and guts: Step by step approach for health care marketingAlsem, K. J. & Klein Koerkamp, R., 2016, 2 ed. Bedum: Profiel. 238 p.

  Research output: Book/Report › Book › Professional
• 2013

  Strategische marketingplanning

  Translated title of the contribution: Strategic marketing planningAlsem, K. J., Aug-2013, 6 ed. Groningen: Noordhoff Uitgevers. 448 p.

  Research output: Book/Report › Book › Academic

  • Strategic Marketing 100%
  • Marketing Planning 100%
  • Step-by-step Approach 50%
  • Applied Orientation 50%
• 2012

  Zorg met liefde en lef: Stappenplan voor zorgmarketing

  Translated title of the contribution: Health care with love and guts: A step-by-step approach for health care marketingAlsem, K. J. & Klein Koerkamp, R., Aug-2012, 1 ed. Groningen: New Publishers. 220 p.

  Research output: Book/Report › Book › Professional

  • Healthcare Marketing 100%
  • Health Service 100%
• 2011

  12 Merken, 13 Ongelukken

  Translated title of the contribution: 12 Brands, 13 AccidentsAlsem, K. J. & Klein Koerkamp, R., 2011, 1 ed. Groningen: Noordhoff Uitgevers. 100 p.

  Research output: Book/Report › Book › Professional

  • Brand Extension 100%
• 2007

  Strategic Marketing

  Alsem, K. J., 2007, New York: McGraw-Hill. 324 p.

  Research output: Book/Report › Book › Academic
• 1998

  Ten dienste, recente ontwikkelingen in de marketing van diensten

  Alsem, K. J. & Leeflang, P. S. H., 1998, Groningen: Noordhoff Uitgevers.

  Research output: Book/Report › Book › Academic
• 1997

  Strategische marketingplanning

  Alsem, K. J., 1997, Groningen: Noordhoff Uitgevers.

  Research output: Book/Report › Book › Academic
• 1996

  Marketing orientation and strategies in the Netherlands

  Alsem, K. J. & van der Heide, B., 1996, B02 ed. Groningen: University of Groningen, SOM research school.

  Research output: Book/Report › Book › Academic