Maarten Gijsenberg

dr. ir.

Faculty of Economics and Business, Marketing

United Kingdom

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12 Article
9 Abstract
5 Report
3 Chapter
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Digital platform openness: Drivers, dimensions and outcomes
Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B. & Sloot, L. M., Jan-2021, In: Journal of Business Research. 122, p. 902-914 13 p.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
File

8 Citations (Scopus)

40 Downloads (Pure)
Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective
Broekhuizen, T., Broekhuis, M., Gijsenberg, M. & Wieringa, J., Jan-2021, In: Journal of Business Research. 122, p. 847-852 6 p.
Research output: Contribution to journal › Editorial › Academic

Open Access
File

1 Citation (Scopus)
Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend
Verbeke, W. J. M. I., Gijsenberg, M. J., Hendriks, L. M. E., Bouma, J. T. & Teunter, L. H., 10-Jun-2020, In: Frontiers in Psychology. 11, 16 p., 1311.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
File

24 Downloads (Pure)
Advertising spending patterns and competitor impact
Gijsenberg, M. J. & Nijs, V. R., Jun-2019, In: International Journal of Research in Marketing. 36, 2, p. 232-250 19 p.
Research output: Contribution to journal › Article › Academic › peer-review

3 Citations (Scopus)
Moving Forward: The Role of Marketing in Fostering Public Transport Usage
Gijsenberg, M. J. & Verhoef, P. C., Jul-2019, In: Journal of Public Policy & Marketing. 38, 3, p. 354-371 18 p.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
File

1 Citation (Scopus)

122 Downloads (Pure)

25 Academic event
9 Editorial work
4 Organising and contributing to an event
3 Professional or public event
More
- 1 Membership
- 1 Visiting an external institution

Goethe Univ Frankfurt, Goethe University Frankfurt
Maarten Gijsenberg (Visiting researcher)
13-Nov-2017 → 15-Nov-2017
Activity: Visiting an external institution › Academic
Zpannend Zernike Wetenschapscafe
Maarten Gijsenberg (Speaker)
14-Oct-2017
Activity: Talk and presentation › Professional or public event › Professional
International Journal of Research in Marketing (Journal)
Maarten Gijsenberg (Editorial board member)
1-Jan-2017 → 31-Dec-2017
Activity: Peer-review and editorial work › Editorial work › Academic
Journal of Marketing Research (Journal)
Maarten Gijsenberg (Peer reviewer)
1-Jan-2017 → 31-Dec-2017
Activity: Peer-review and editorial work › Editorial work › Academic
39th INFORMS Marketing Science Conference
Maarten Gijsenberg (Speaker)
7-Jun-2017 → 10-Jun-2017
Activity: Talk and presentation › Academic event › Academic

What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Center for Services Leadership Blog
Maarten Gijsenberg
01/11/2015
1 Media contribution
Press/Media: Research › Popular
What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Customer Think Blog
Maarten Gijsenberg
01/11/2015
1 Media contribution
Press/Media: Research › Popular