Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Maarten Gijsenberg is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Consistency and commonality in advertising content: Helping or Hurting?
Becker, M. & Gijsenberg, M. J., Mar-2023, In: International Journal of Research in Marketing. 40, 1, p. 128-145 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile3 Citations (Scopus)358 Downloads (Pure) -
The cold-start problem in nascent AI strategy: Kickstarting data network effects
Vomberg, A., Schauerte, N., Krakowski, S., Ingram Bogusz, C., Gijsenberg, M. J. & Bleier, A., Nov-2023, In: Journal of Business Research. 168, 10 p., 114236.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile3 Citations (Scopus)80 Downloads (Pure) -
When Offline Stores Reduce Online Returns
Hirche, C. F., Bijmolt, T. H. A. & Gijsenberg, M. J., 27-Jun-2022, In: Sustainability. 14, 13, 26 p., 7829.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile2 Citations (Scopus)170 Downloads (Pure) -
Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns
Hirche, C., Gijsenberg, M. & Bijmolt, T., 2021, Groningen: University of Groningen, SOM research school, 58 p. (SOM Research Reports; vol. 2021012-MARK).Research output: Working paper › Academic
Open AccessFile136 Downloads (Pure) -
Digital platform openness: Drivers, dimensions and outcomes
Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B. & Sloot, L. M., Jan-2021, In: Journal of Business Research. 122, p. 902-914 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile110 Citations (Scopus)292 Downloads (Pure)
Activities
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46th EMAC Annual Conference 2017
Gijsenberg, M. (Chair)
23-May-2017 → 26-May-2017Activity: Organising and attending an event › Organising and contributing to an event › Academic
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Journal of Marketing Research (Journal)
Gijsenberg, M. (Peer reviewer)
1-Jan-2017 → 31-Dec-2017Activity: Peer-review and editorial work › Editorial work › Academic
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Michael Jordan: Superster
Gijsenberg, M. (Speaker)
27-Sept-2017Activity: Talk and presentation › Professional or public presentation › Professional
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Zpannend Zernike Wetenschapscafe
Gijsenberg, M. (Speaker)
14-Oct-2017Activity: Talk and presentation › Professional or public presentation › Professional
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Goethe Univ Frankfurt, Goethe University Frankfurt
Gijsenberg, M. (Visiting researcher)
13-Nov-2017 → 15-Nov-2017Activity: Visiting an external institution › Academic
Press/Media
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What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Center for Services Leadership Blog
01/11/2015
1 Media contribution
Press/Media: Research › Popular
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What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Customer Think Blog
01/11/2015
1 Media contribution
Press/Media: Research › Popular