Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Consistency and commonality in advertising content: Helping or Hurting?
Becker, M. & Gijsenberg, M. J., Mar-2023, In: International Journal of Research in Marketing. 40, 1, p. 128-145 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile1 Citation (Scopus)149 Downloads (Pure) -
When Offline Stores Reduce Online Returns
Hirche, C. F., Bijmolt, T. H. A. & Gijsenberg, M. J., 27-Jun-2022, In: Sustainability. 14, 13, 26 p., 7829.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile2 Citations (Scopus)95 Downloads (Pure) -
Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns
Hirche, C., Gijsenberg, M. & Bijmolt, T., 2021, Groningen: University of Groningen, SOM research school, 58 p. (SOM Research Reports; vol. 2021012-MARK).Research output: Working paper › Academic
Open AccessFile77 Downloads (Pure) -
Digital platform openness: Drivers, dimensions and outcomes
Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B. & Sloot, L. M., Jan-2021, In: Journal of Business Research. 122, p. 902-914 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile74 Citations (Scopus)234 Downloads (Pure) -
Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective
Broekhuizen, T., Broekhuis, M., Gijsenberg, M. & Wieringa, J., Jan-2021, In: Journal of Business Research. 122, p. 847-852 6 p.Research output: Contribution to journal › Editorial › Academic
Open AccessFile31 Citations (Scopus)476 Downloads (Pure)
Activities
-
39th INFORMS Marketing Science Conference
Maarten Gijsenberg (Speaker)
7-Jun-2017 → 10-Jun-2017Activity: Talk and presentation › Academic presentation › Academic
-
Michael Jordan: Superster
Maarten Gijsenberg (Speaker)
27-Sept-2017Activity: Talk and presentation › Professional or public presentation › Professional
-
International Journal of Research in Marketing (Journal)
Maarten Gijsenberg (Editorial board member)
1-Jan-2017 → 31-Dec-2017Activity: Peer-review and editorial work › Editorial work › Academic
-
Econometrics Workshop at Erasmus School of Economics
Maarten Gijsenberg (Invited speaker)
7-Nov-2017Activity: Talk and presentation › Academic presentation › Academic
-
Research Seminar at Goethe University Frankfurt
Maarten Gijsenberg (Invited speaker)
14-Nov-2017Activity: Talk and presentation › Academic presentation › Academic
Press/Media
-
What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Center for Services Leadership Blog
01/11/2015
1 Media contribution
Press/Media: Research › Popular
-
What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Customer Think Blog
01/11/2015
1 Media contribution
Press/Media: Research › Popular