Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Maarten Gijsenberg is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Consistency and commonality in advertising content: Helping or Hurting?
Becker, M. & Gijsenberg, M. J., Mar-2023, In: International Journal of Research in Marketing. 40, 1, p. 128-145 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile5 Citations (Scopus)535 Downloads (Pure) -
The cold-start problem in nascent AI strategy: Kickstarting data network effects
Vomberg, A., Schauerte, N., Krakowski, S., Ingram Bogusz, C., Gijsenberg, M. J. & Bleier, A., Nov-2023, In: Journal of Business Research. 168, 10 p., 114236.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile9 Citations (Scopus)161 Downloads (Pure) -
When Offline Stores Reduce Online Returns
Hirche, C. F., Bijmolt, T. H. A. & Gijsenberg, M. J., 27-Jun-2022, In: Sustainability. 14, 13, 26 p., 7829.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile3 Citations (Scopus)223 Downloads (Pure) -
Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns
Hirche, C., Gijsenberg, M. & Bijmolt, T., 2021, Groningen: University of Groningen, SOM research school, 58 p. (SOM Research Reports; vol. 2021012-MARK).Research output: Working paper › Academic
Open AccessFile162 Downloads (Pure) -
Digital platform openness: Drivers, dimensions and outcomes
Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B. & Sloot, L. M., Jan-2021, In: Journal of Business Research. 122, p. 902-914 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile130 Citations (Scopus)348 Downloads (Pure)
Activities
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46th EMAC Annual Conference 2017
Gijsenberg, M. (Chair)
23-May-2017 → 26-May-2017Activity: Organising and attending an event › Organising and contributing to an event › Academic
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International Journal of Research in Marketing (Journal)
Gijsenberg, M. (Editorial board member)
1-Jan-2017 → 31-Dec-2017Activity: Peer-review and editorial work › Editorial work › Academic
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Econometrics Workshop at Erasmus School of Economics
Gijsenberg, M. (Invited speaker)
7-Nov-2017Activity: Talk and presentation › Academic presentation › Academic
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39th INFORMS Marketing Science Conference
Gijsenberg, M. (Speaker)
7-Jun-2017 → 10-Jun-2017Activity: Talk and presentation › Academic presentation › Academic
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Zpannend Zernike Wetenschapscafe
Gijsenberg, M. (Speaker)
14-Oct-2017Activity: Talk and presentation › Professional or public presentation › Professional
Press/Media
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Waarom is het zo moeilijk om nepaanbiedingen aan te pakken? En andere vragen over Black Friday beantwoord
24/11/2024
1 Media contribution
Press/Media: Expert Comment › Popular
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Halloween, hallo verdienmodel: 'Feestdag vergelijkbaar met Pasen'
31/10/2022
1 item of Media coverage
Press/Media: Expert Comment › Popular
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Zo bereid je je voor op Black Friday (en trap je niet in de slechte deals)
26/11/2021
1 item of Media coverage
Press/Media: Expert Comment › Popular
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What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Customer Think Blog
01/11/2015
1 Media contribution
Press/Media: Research › Popular