Peter Leeflang

Search results

• 2024

  Cause-Related Marketing as Sales Promotion

  Schamp, C., Heitmann, M., Peers, Y. & Leeflang, P. S. H., Oct-2024, In: Journal of Marketing Research. 61, 5, p. 955-974 20 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Low-Cost Strategy 100%
  • Sales Promotion 100%
  • Fast Moving Consumer Goods 100%
  • Price Dispersion 100%
  • Marketing 100%
  4 Citations (Scopus)

  79 Downloads (Pure)
• 2023

  Duurzaamheidscommunicatie: Show don't tell

  Harms, B. & Leeflang, P. S. H., Apr-2023, In: Holland Management Review. 206, p. 84-95 12 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File
  112 Downloads (Pure)

• Thriving through turbulence: Lessons from marketing academia and marketing practice

  Hoekstra, J. C. & Leeflang, P. S. H., Oct-2023, In: European Management Journal. 41, 5, p. 730-743 14 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Climate Change 100%
  • COVID-19 100%
  • Social Inequality 100%
  • Marketing Theory 100%
  • Environmental Economics 100%
  7 Citations (Scopus)

  172 Downloads (Pure)

• Understanding how satisfactory service relationships can be mutually beneficial in the higher education context

  Malhotra, N., Frech, B., Leeflang, P., Kim, Y. A. & Higson, H., 17-Jan-2023, In: European Journal of Marketing. 57, 2, p. 562-598 37 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Positive Emotion 100%
  • Human Capital 100%
  • Human Resources 100%
  • Qualitative Study 50%
  • Mixed Methods 50%
  5 Citations (Scopus)

  96 Downloads (Pure)
• 2021

  Meer "Marketing van het Genoeg" na COVID-19

  Gelauff, G. M. M. & Leeflang, P. S. H., 2021, In: Holland Management Review. 198, p. 75-83

  Research output: Contribution to journal › Article › Professional

• New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis

  Malhotra, N., Sahadev, S., Leeflang, P. S. H. & Purani, K., 2021, In: Information Systems Frontiers. 23, p. 1521–1536 16 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Individual Level 100%
  • Interaction Effect 100%
  • Collected Data 100%
  • Modeling Framework 100%
  • Developed Country 100%
  6 Citations (Scopus)

  228 Downloads (Pure)
• 2020

  How COVID-19 changes human behaviour and marketing decision-making: Connecting authentic brands with people in times of crisis

  Hoekstra, J., Leeflang, P. S. H. & Metting, E., 2020, Groningen: Customer Insights Center.

  Research output: Book/Report › Report › Academic

• Marketing 2.020

  Hoekstra, J. & Leeflang, P. S. H., 2020, In: Holland Management Review. 2020, 191, p. 24-36

  Research output: Contribution to journal › Article › Academic › peer-review

• Marketing in the Era of COVID-19

  Hoekstra, J. & Leeflang, P. S. H., 2020, In: Italian Journal of Marketing. 2020, 4, p. 249-260 12 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • COVID-19 100%
  • Consumer Behaviour 100%
  • Marketing Strategy 100%
  • Economic Recession 100%
  • Policy Strategy 100%
  76 Citations (Scopus)

  464 Downloads (Pure)

• Marketing in tijden van corona

  Hoekstra, J. & Leeflang, P. S. H., 2020, In: Holland Management Review. 2020, 191, p. 47-50

  Research output: Contribution to journal › Article › Academic › peer-review
• 2019

  Absorbing integration: Empirical evidence on the mediating role of absorptive capacity between functional-/cross-integration and innovation performance

  Hausberg, J. P. & Leeflang, P. S. H., Aug-2019, In: International Journal of Innovation Management. 23, 6, 37 p., 1950056.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Absorptive Capacity 100%
  • Innovation Performance 100%
  • Research and Development 100%
  • Sales 100%
  • Cross-functional Integration 50%
  13 Citations (Scopus)
• 2018

  Face Concerns and Purchase Intentions: A Cross-Cultural Perspective

  Zhang, S., van Doorn, J. & Leeflang, P., 2018, Advances in Global Marketing: A Research Anthology. Leonidou, L. C., Katsikeas, C. K., Samiee, S. & Aykol, B. (eds.). New York: Springer, p. 213-249

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

• Markten Modelleren

  Leeflang, P., 2018, In: Clou: magazine voor marketing research & digital analytics. 87, p. 52

  Research output: Contribution to journal › Article › Academic

• Online media: Wat (ver-)kopen we ervoor?

  Leeflang, P. & Visser, M., 2018, In: Holland Management Review. 178, p. 60-70 11 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File
  29 Downloads (Pure)

• Over oude en nieuwe media en dingen die voorbij gaan

  Leeflang, P., de Vries, L. & Gensler, S., 2018, In: Holland Management Review. 177, p. 29-35 7 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File
  47 Downloads (Pure)
• 2017

  Advanced Methods for Modeling Markets

  Leeflang, P. (Editor), Wieringa, J. E. (Editor), Bijmolt, T. H. A. (Editor) & Pauwels, K. H. (Editor), Apr-2017, Springer. 733 p. (International Series in Quantitative Marketing)

  Research output: Book/Report › Book › Academic

• Advanced Methods for Modelling Markets (AMMM)

  Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A. & Pauwels, K. H., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 3-30 28 p. (International Series in Quantitative Marketing).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

• Bridging the gap: reflections on theorizing with managers

  Leeflang, P., 2017, In: European Journal of Marketing. 51, 7-8, p. 1153-1160 8 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Government Policy 100%
  • Decision Maker 100%
  • Practioners 100%
  • Public Policy 100%
  6 Citations (Scopus)

  97 Downloads (Pure)

• Diffusion and Adoption Models

  Leeflang, P. S. H. & Wieringa, J. E., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 299-334 36 p. ( International Series in Quantitative Marketing).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

• Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

  De Vries, L., Gensler, S. & Leeflang, P., Sept-2017, In: Journal of Marketing. 81, 5, p. 1-15 15 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Facebook 100%
  • Social Media 100%
  • Relative Effectiveness 100%
  • Firm Performance 100%
  • Social Messages 100%
  143 Citations (Scopus)

  2595 Downloads (Pure)

• Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations

  de Vries, L., Peluso, A. M., Romani, S., Leeflang, P. & Marcati, A., Oct-2017, In: Computers in Human Behavior. 75, 10, p. 272-282 11 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Social Media 100%
  • Self-Expression 100%
  • Self-Determination Theory 100%
  • Know How 25%
  • Sales 25%
  99 Citations (Scopus)

  835 Downloads (Pure)

• Multi-unit price promotions and their impact on purchase decisions and sales

  Drechsler, S., Leeflang, P. S. H., Bijmolt, T. H. A. & Natter, M., 2017, In: European Journal of Marketing. 51, 5-6, p. 1049-1074 26 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Superiority 100%
  • Sales 100%
  • Low-Cost Strategy 100%
  • Prospect Theory 100%
  • Probability Theory 50%
  27 Citations (Scopus)

  1818 Downloads (Pure)

• The Future of Marketing Modeling

  Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A. & Wieringa, J. E., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 671-683 13 p. (International Series in Quantitative Marketing).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
• 2016

  Marketing

  Leeflang, P., Verhoef, P. & Verlegh, P. W. J., 2016, Canon van de economie. Philippen, S. & Werner, G. (eds.). Rotterdam: ESB BV, p. 235-256 22 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
• 2015

  Canon deel 13: Marketing

  Leeflang, P., Verhoef, P. & Verlegh, P. W. J., 7-May-2015, In: Economisch Statistische Berichten. 100, 4709, p. 276-281 6 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File
  52 Downloads (Pure)

• Improving pharmacy store performance: the merits of over-the-counter drugs

  Wieringa, J., Reber, K. & Leeflang, P., 2015, In: European Journal of Marketing. 49, 7/8, p. 1276-1299 24 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Pharmacy Store 100%
  • Store Performance 100%
  • Sales 100%
  • Pharmacy Skills 66%
  • New Retail 33%
  6 Citations (Scopus)

  400 Downloads (Pure)

• Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

  Leeflang, P., Bijmolt, T., Pauwels, K. & Wieringa, J., 2015, New York: Springer. 408 p. (International Series in Quantitative Marketing; vol. 1)

  Research output: Book/Report › Book › Academic
• 2014

  Challenges and solutions for marketing in a digital era

  Leeflang, P. S. H., Verhoef, P. C., Dahlströhm, P. & Freundt, T., Feb-2014, In: European Management Journal. 32, 1, p. 1-12 12 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Actionable Metrics 100%
  • Talent Gap 100%
  • Marketing Executive 100%
  • B2C Marketing 100%
  • Organizational Design 100%
  424 Citations (Scopus)

• Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment

  Ruiz Conde, E., Wieringa, J. & Leeflang, P., Oct-2014, In: Technological Forecasting and Social Change. 88, p. 49-63 15 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Competitive Diffusion 100%
  • Marketing Investment 100%
  • New Prescription Drugs 100%
  • Direct Marketing 100%
  • Market Share 100%
  7 Citations (Scopus)

• Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

  Zhang, S., van Doorn, J. & Leeflang, P. S. H., Feb-2014, In: International Business Review. 23, 1, p. 284-292 9 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File
  128 Citations (Scopus)

• Marketing van professionele diensten en professionele dienstverlening

  Leeflang, P. S. H. & Verhoef, P. C., 2014, In: Maandblad voor Accountancy en Bedrijfseconomie. 88, 7/8, p. 270-273 4 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File
  269 Downloads (Pure)

• Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future

  Wieringa, J. E., Osinga, E. C., Ruiz Conde, M. E., Leeflang, P. S. H. & Stern, P., 2014, Innovation and marketing in the pharmaceutical industry. Ding, M., Eliashberg, J. & Stremersch, S. (eds.). Springer, p. 591 - 628

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

• Mystery callers: het zijn net mensen

  Translated title of the contribution: Mystery callers: just like humansAmmeraal, A. N., Hoekstra, J., van Hijum, A. & Leeflang, P., 2014, Ontwikkelingen in het marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie. Bronner, F., Dekker, P., de Leeuw, E., Paas, L., de Ruyter, K., Smidts, A. & Wieringa, J. (eds.). Amsterdam: MarktOnderzoekAssociatie, Vol. 39. p. 71-83 13 p. 5

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • Telephone 100%
  • Quality of Service 100%
  • Customer Experience 100%
  • Caller 100%
  • Customer Contact Centers 22%

• Search Engine Advertising Effectiveness in a Multimedia Campaign

  Zenetti, G., Bijmolt, T. H. A., Leeflang, P. S. H. & Klapper, D., 2014, In: International Journal of Electronic Commerce. 18, 3, p. 7-38 32 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Hypermedia 100%
  • Advertising Effectiveness 100%
  • Search Engine 100%
  • Multimedia Campaign 100%
  • Search Engine Advertising 100%
  31 Citations (Scopus)
• 2013

  A comparison of methods to separate treatment from self-selection effects in an online banking setting

  Gensler, S., Leeflang, P. S. H. & Skiera, B., Sept-2013, In: Journal of Business Research. 66, 9, p. 1272-1278 7 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Separate Treatment 100%
  • Self-selection Effect 100%
  • Online Banking 100%
  • Self-Selection 100%
  • Comparison of Methods 100%
  10 Citations (Scopus)

• Digitale marketing: Uitdagingen en oplossingen

  Leeflang, P. S. H., Verhoef, P. C., Dahlström, P. & Freundt, T., 2013, In: Holland Management Review. 148, p. 41 - 49

  Research output: Contribution to journal › Article › Professional

• Identifying the direct mail-prone consumer

  Leeflang, P. S. H., Spring, P., van Doorn, J. & Wansbeek, T. J., 2013, In: Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 23, 2, p. 175 - 195

  Research output: Contribution to journal › Article › Academic › peer-review

  6 Citations (Scopus)

• Improving Marketing's Contribution to New Product Development

  Drechsler, W., Natter, M. & Leeflang, P. S. H., Mar-2013, In: The Journal of Product Innovation Management. 30, 2, p. 298-315 18 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Simultaneous Engineering 100%
  • Firm Innovation Performance 40%
  • Marketing Innovation 20%
  • Marketing Influence 20%
  • Research and Development 16%
  55 Citations (Scopus)

• Modelling the effects of promotion expenditures on sales of pharmaceuticals

  Wieringa, J. E. & Leeflang, P. S. H., 2013, In: Applied Economics. 45, 24, p. 3389-3399 11 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Drugs 100%
  • Sales 100%
  • Price Elasticity 100%
  • Diffusion of Innovation 50%
  • Product Life Cycle 50%
  5 Citations (Scopus)

• Satisfaction as a predictor of future performance: A replication

  van Doorn, J., Leeflang, P. S. H. & Tijs, M., Sept-2013, In: International Journal of Research in Marketing. 30, 3, p. 314-318 5 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Net Promoter Score 100%
  • Gross Margin 100%
  • Cash Flow 66%
  • Company Growth 50%
  • Revenue Growth 50%
  53 Citations (Scopus)
• 2012

  Antecedents to strategic flexibility: Management cognition, firm resources and strategic options

  Combe, I., Rudd, J. M., Leeflang, P. S. H. & Greenley, G. E., 2012, In: European Journal of Marketing. 46, 10, p. 1320-1339 20 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Case Study 100%
  • UK 100%
  • Embeddedness 100%
  • Empirical Research 100%
  • Cognitive Mapping 100%
  74 Citations (Scopus)

• Changing consumer markets and marketing in China

  Zhang, S., van Doorn, J. & Leeflang, P. S. H., 2012, In: International Journal of Business and Emerging Markets. 4, 4, p. 328-351 24 p.

  Research output: Contribution to journal › Article › Academic › peer-review

• Cross-category demand effects of price promotions

  Leeflang, P. S. H. & Parreno-Selva, J., Jul-2012, In: Journal of the Academy of Marketing Science. 40, 4, p. 572-586 15 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Sales 100%
  • Interdependency 100%
  • Probability Theory 100%
  • Low-Cost Strategy 100%
  • Category Characteristics 25%
  49 Citations (Scopus)

  117 Downloads (Pure)

• De verwetenschappelijking van marketing

  Leeflang, P. S. H., 2012, In: Holland Management Review. 146, p. 19 - 26

  Research output: Contribution to journal › Article › Academic › peer-review

• Een hard gelag - welke factoren verklaren het rendement bij horecabedrijven?

  Pleijster, F., Leeflang, P. S. H., Minnema, A., Ruis, A., van der Zeijden, P. & Gensler, S., 2012, In: Holland Management Review. 29, 5-6, p. 58 - 61

  Research output: Contribution to journal › Article › Academic › peer-review

• Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection

  Gensler, S., Leeflang, P. & Skiera, B., Jun-2012, In: International Journal of Research in Marketing. 29, 2, p. 192-201 10 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File

  • Channel Use 100%
  • Product Portfolio Selection 100%
  • Online Use 100%
  • Online Channel 100%
  • Cost-to-serve 100%
  69 Citations (Scopus)

• Knowledge generation in marketing

  Leeflang, P. S. H. & Peluso, A. M., 2012, Quantitative marketing and marketing management. Diamantopoulis, A., Fritz, W. & Hildebrandt, L. (eds.). Wiesbaden: Springer, p. 150 - 170

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  1 Citation (Scopus)

• Marketing in transitie

  Leeflang, P. S. H., 2012, In: Holland Management Review. 29, 5-6, p. 50 - 57

  Research output: Contribution to journal › Article › Academic › peer-review

• Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing

  de Vries, L., Gensler, S. & Leeflang, P. S. H., May-2012, In: Journal of Interactive Marketing. 26, 2, p. 83-91 9 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Social Media Effects 100%
  • Social Media Marketing 100%
  • Brand Fan Page 100%
  • Brand Posts 100%
  • Liking 100%
  1397 Citations (Scopus)

• Wat is de waarde van uw klanten

  Leeflang, P. S. H., 2012, In: Stories. 2, 2, p. 26

  Research output: Contribution to journal › Article › Professional