Peter Leeflang

Search results

• 2017

  Advanced Methods for Modeling Markets

  Leeflang, P. (Editor), Wieringa, J. E. (Editor), Bijmolt, T. H. A. (Editor) & Pauwels, K. H. (Editor), Apr-2017, Springer. 733 p. (International Series in Quantitative Marketing)

  Research output: Book/Report › Book › Academic
• 2015

  Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

  Leeflang, P., Bijmolt, T., Pauwels, K. & Wieringa, J., 2015, New York: Springer. 408 p. (International Series in Quantitative Marketing; vol. 1)

  Research output: Book/Report › Book › Academic
• 2011

  Scientification of Marketing

  Leeflang, P. S. H., 2011, Paderborn: Ferdinand Schöningh. 44 p. (Vorträge, Ingenieur- und Wirtschaftswissenschaften; vol. 32)

  Research output: Book/Report › Book › Academic
• 2009

  The future of marketing

  Argyriou, E., Leeflang, P. S. H., Saunders, J. & Verhoef, P. C., 2009, Berkshire, UK: Chartered Institute of Marketing.

  Research output: Book/Report › Book › Academic
• 2008

  Marketing aan de top: 10 problemen, 10 oorzaken, 10 oplossingen

  Frambach, R. T. & Leeflang, P. S. H., 2008, Prentice Hall: Financial Times. 239 p.

  Research output: Book/Report › Book › Academic
• 2005

  Meten op markten

  Leeflang, P. S. H., 2005, Amsterdam: Koninklijke Nederlandse Academie van Wetenschappen.

  Research output: Book/Report › Book › Academic
• 2004

  Marketing werkboek

  Leeflang, P. S. H., van Rooij, F. J. C. M. & Kremer, S. T. M., 2004, Leiden/Groningen: Stenfert Kroese.

  Research output: Book/Report › Book › Academic
• 2003

  Marketing

  Leeflang, P. S. H., 2003, Leiden/Groningen: Stenfert Kroese.

  Research output: Book/Report › Book › Academic
• 2002

  Dynamic analysis of a marketing system based on aggregated and pooled stored data

  Horvath, C., Leeflang, P. S. H., Wieringa, J. E. & Wittink, D. R., 2002, F73 ed. Groningen: University of Groningen, SOM research school.

  Research output: Book/Report › Book › Academic

• What marketing scholars should know about time series analysis

  Horvath, C., Kornelis, M. & Leeflang, P. S. H., 2002, F17 ed. Groningen: University of Groningen, SOM research school.

  Research output: Book/Report › Book › Academic
• 2001

  Prijsbeleid in de onderneming: marketing management modellen

  van Dijk, A. & Leeflang, P. S. H., 2001, Alphen aan den Rijn: Samsom.

  Research output: Book/Report › Book › Professional
• 2000

  Building models for marketing decisions

  Leeflang, P. S. H., Wedel, M. & Naert, P. A., 2000, Dordrecht/Boston/London: Kluwer Academic Publishers.

  Research output: Book/Report › Book › Academic

• Building models for marketing decisions: past, present and future

  Leeflang, P. S. H., 2000, F20 ed. Groningen: University of Groningen, SOM research school.

  Research output: Book/Report › Book › Academic

• Interactions between consumers and firms: identifying the direct mail-prone consumer

  Spring, P., Wansbeek, T. J. & Leeflang, P. S. H., 2000, F29 ed. Groningen: University of Groningen, SOM research school.

  Research output: Book/Report › Book › Academic

• Recente Ontwikkelingen in het Marktonderzoek, Jaarboek 2000 van de Nederlandse Vereniging van Marktonderzoek en Informatiemanagement 6

  Ester, P., Leeflang, P. S. H., Olivier, A. J., van Raaij, W. F. & Wierenga, B., 2000, Haarlem: De Vrieseborch.

  Research output: Book/Report › Book › Academic
• 1999

  Semiparametric analysis to estimate the deal effect curve

  Leeflang, P. S. H., 1999, B35 ed. Groningen: University of Groningen, SOM research school.

  Research output: Book/Report › Book › Academic

• The estimation of pre- and post-promotion dips with store-level scannar data

  Leeflang, P. S. H., 1999, B36 ed. Groningen: University of Groningen, SOM research school.

  Research output: Book/Report › Book › Academic
• 1998

  Ten dienste, recente ontwikkelingen in de marketing van diensten

  Alsem, K. J. & Leeflang, P. S. H., 1998, Groningen: Noordhoff Uitgevers.

  Research output: Book/Report › Book › Academic
• 1997

  Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods

  Leeflang, P. S. H., 1997, B45 ed. Groningen: University of Groningen, SOM research school.

  Research output: Book/Report › Book › Academic
• 1996

  Docentenhandleiding Leerboek Marketing

  Leeflang, P. S. H., van Rooij, F. J. C. M. & van Hoften, R., 1996, Leiden/Groningen: Stenfert Kroese.

  Research output: Book/Report › Book › Academic

• Varying parameter models to accomodate dynamic promotion effects

  Leeflang, P. S. H., 1996, B35 ed. Groningen: University of Groningen, SOM research school.

  Research output: Book/Report › Book › Academic

• Werkboek, Leerboek Marketing

  Leeflang, P. S. H., van Rooij, F. J. C. M. & van Hoften, R., 1996, Houten: Stenfert Kroese.

  Research output: Book/Report › Book › Academic
• 1995

  Informatie Meester! Informatievoorziening in Organisaties

  Boskma, K. (Editor), Frowein, J. C. (Editor), Bouma, J. L. (Editor), Leeflang, P. S. H. (Editor), Sol, H. G. (Editor) & Wezeman, K. (Editor), 1995, Boom.

  Research output: Book/Report › Book › Academic