Peter Leeflang

Search results

• 1993

  DIAGNOSING COMPETITION - DEVELOPMENTS AND FINDINGS

  LEEFLANG, P. & WITTINK, D., 1993, RESEARCH TRADITIONS IN MARKETING. Laurent, G., Lilien, G. & Pras, B. (eds.). NORWELL: Kluwer Academic Publishers, p. 133-156 24 p. (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

• INFORMATION-BASED DECISION-MAKING IN PRICING

  LEEFLANG, P. & WEDEL, M., 1993, ESOMAR/EMAC/AFM SYMPOSIUM ON INFORMATION BASED DECISION MAKING IN MARKETING: RECONCILING THE NEEDS AND INTERESTS OF DECISION MAKERS, DATA COLLECTORS AND DATA PROVIDERS. JP AMSTERDAM: EUROPEAN SOC OPINION & MKT RES, p. 299-312 14 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

• RESEARCH ON MODELING INDUSTRIAL-MARKETS

  BRAND, M. & LEEFLANG, P., 1993, RESEARCH TRADITIONS IN MARKETING. Laurent, G., Lilien, G. & Pras, B. (eds.). NORWELL: Kluwer Academic Publishers, p. 231-261 31 p. (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review