Peter Leeflang - Research output - the University of Groningen research portal

United Kingdom

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1984
On the Predictive Power of Market Share Attraction Models
Leeflang, P. S. H. & Reuyl, J. C., 1984, In: Journal of Marketing Research. 21, 2, p. 211-215 5 p.
Research output: Contribution to journal › Comment/Letter to the editor › Academic › peer-review