Peter Leeflang

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2009
Creating lift versus building the base: Current trends in marketing dynamics
Leeflang, P. S. H., Bijmolt, T. H. A., van Doorn, J., Hanssens, D. M., van Heerde, H. J., Verhoef, P. C. & Wieringa, J. E., Mar-2009, In: International Journal of Research in Marketing. 26, 1, p. 13-20 8 p.
Research output: Contribution to journal › Review article › peer-review
57 Citations (Scopus)
2000
Building models for marketing decisions: Past, present and future
Leeflang, P. & Wittink, D., Sept-2000, In: International Journal of Research in Marketing. 17, 2-3, p. 105-126 22 p.
Research output: Contribution to journal › Review article › peer-review
134 Citations (Scopus)

Research output