Peter Leeflang - Research output - the University of Groningen research portal

United Kingdom

5 results

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2002
What marketing scholars should know about time series analysis: time series applications in marketing
Horváth, C., Kornelis, M. & Leeflang, P. S. H., 2002, s.n., 62 p.
Research output: Working paper › Academic

Open Access
File
549 Downloads (Pure)
2000
Building models for marketing decisions: past, present and future
Leeflang, P. S. H. & Wittink, D. R., 2000, s.n., 44 p.
Research output: Working paper › Academic

Open Access
File
1056 Downloads (Pure)
Interactions between consumers and firms: identifying the direct mail-prone consumer
Spring, P. N., Wansbeek, T. & Leeflang, P. S. H., 2000, s.n., 28 p.
Research output: Working paper › Academic

Open Access
File
113 Downloads (Pure)
1999
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. V., Leeflang, P. S. H. & Wittink, D. R., 1999, s.n., 40 p.
Research output: Working paper › Academic

Open Access
File
679 Downloads (Pure)
The estimation of pre- and postpromotion dips with store-level scanner data
Heerde, H. J. V., Leeflang, P. S. H. & Wittink, D. R., 1999, s.n., 28 p.
Research output: Working paper › Academic

Open Access
File
1318 Downloads (Pure)