Peter van Eck – Research output — the University of Groningen research portal

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1 Article
1 Thesis fully internal (DIV)

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2011

Opinion Leaders' Role in Innovation Diffusion: A Simulation Study
van Eck, P. S., Leeflang, P. S. H. & Jager, W., Mar-2011, In: The Journal of Product Innovation Management. 28, 2, p. 187-203 17 p.
Research output: Contribution to journal › Article › Academic › peer-review

120 Citations (Scopus)