Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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The impact of the first light purchase on purchase behavior: a replication across categories and households
Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P. C., Dec-2026, In: Marketing Letters. 37, 1, 12 p., 11.Research output: Contribution to journal › Article › Academic › peer-review
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Location still matters: How geographic proximity between customers shapes repeat purchase behavior in online food delivery services
Ge, R., de Haan, E., Verhoef, P. C. & Zhang, S., 24-Dec-2025, (E-pub ahead of print) In: Journal of Retailing.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile -
Should customers of all brands be multichannel? Investigating the moderating role of brand tier
Lobschat, L., Lesscher, L., Verhoef, P. C. & Lemon, K. N., Dec-2025, In: Journal of Retailing. 101, 4, p. 700-719 20 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile26 Downloads (Pure) -
The impact of nutrition claims on purchase behavior for food products
Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., Sept-2025, In: International Journal of Research in Marketing. 42, 3, p. 788-808 21 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile5 Citations (Scopus)103 Downloads (Pure) -
A research agenda for digital transformation: Multidisciplinary perspectives
Dong, J. Q. I. & Verhoef, P., 10-Sept-2024, Cheltenham, UK: Edward Elgar Publishing. 370 p.Research output: Book/Report › Book › Academic › peer-review
Activities
- 1 Academic presentation
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Power Distribution within the Top: How Does Power of IT Executive relative to TMT Matter?
Broekhuizen, T. (Speaker), Nguyen, K. (Contributor), Dong, J. Q. (Contributor) & Verhoef, P. (Contributor)
20-Sept-2022Activity: Talk and presentation › Academic presentation › Academic
Press/Media
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NU+ Duurzaam vliegen of biologische koffie: hoe betrouwbaar zijn zulke claims?
13/10/2025
1 item of Media coverage
Press/Media: Expert Comment › Popular
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Is NPS Really BS? Another Study Suggests So
26/06/2025
1 item of Media coverage
Press/Media: Expert Comment › Popular
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Goed doen levert geld op, maar niet voor iedereen
13/11/2017
1 item of Media coverage
Press/Media: Research › Popular
Prizes
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Best Short Paper Award Nomination
Nguyen, D. K. (Recipient), Broekhuizen, T. (Recipient), Dong, J. Q. (Recipient) & Verhoef, P. (Recipient), 2021
Prize: Other distinction › Academic