Research output per year
Research output per year
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Consumers’ privacy calculus: The PRICAL index development and validation
Beke, F. T., Eggers, F., Verhoef, P. C. & Wieringa, J. E., Mar-2022, In: International Journal of Research in Marketing. 39, 1, p. 20-41 22 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile1 Citation (Scopus)91 Downloads (Pure) -
Creating Value with Data Analytics in Marketing: Mastering Data Science
Verhoef, P. C., Kooge, E., Walk, N. & Wieringa, J., 2022, Routledge, Taylor and Francis group. 336 p.Research output: Book/Report › Book › Academic
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Are You Ready for Digital Transformation? Digital Readiness Configurations and Business Value across Industries
Nguyen, D. K., Broekhuizen, T., Dong, J. Q. & Verhoef, P., 2021, International Conference on Information Systems Proceedings. Association for Information Systems (AIS), Vol. 7.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
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Can you sense it? Customer Experience at the Next Level
Bouma, J. T., Verhoef, P. C. & Hirche, C. F., 2021, Rijksuniversiteit Groningen, (Report RUGCIC; no. 20183).Research output: Working paper › Academic
Open AccessFile45 Downloads (Pure) -
Customer experience creation in today's digital world
Verhoef, P., 2021, The Routledge companion to strategic marketing. Schlegelmilch, B. B. & Winer, R. S. (eds.). Routledge, p. 107-122 (Routledge Companions in Business, Management and Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Press / Media
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Goed doen levert geld op, maar niet voor iedereen
Jenny Doorn, van & Pieter Verhoef
13/11/2017
1 item of Media coverage
Press/Media: Research › Popular
Prizes
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Best Short Paper Award Nomination
Nguyen, Dinh Khoi (Recipient), Broekhuizen, Thijs (Recipient), Dong, J. Q. (Recipient) & Verhoef, Pieter (Recipient), 2021
Prize: Other distinction › Academic