Research output per year
Research output per year
Network
Recent external collaboration on country level. Dive into details by clicking on the dots or
Research output
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Customer experience creation in today's digital world
Verhoef, P., 2021, The Routledge companion to strategic marketing. Schlegelmilch, B. B. & Winer, R. S. (eds.). Routledge, p. 107-122 (Routledge Companions in Business, Management and Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
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Customer Feedback Metrics for Marketing Accountability
Haan, de, E., Verhoef, P. & Wiesel, T., 2021, (Accepted/In press) Review of Marketing Research. Emerald Insight, Vol. 18. (Review of Marketing Research; vol. 18).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
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Digital Transformation: A Multidisciplinary Reflection and Research Agenda
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N. & Haenlein, M., Jan-2021, In: Journal of Business Research. 122, p. 889-901 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile -
Do Offline and Online Go Hand in Hand? Cross-Channel and Synergy Effects of Direct Mailing and Display Advertising
Lesscher, L., Lobschat, L. & Verhoef, P., 2021, (E-pub ahead of print) In: International Journal of Research in Marketing.Research output: Contribution to journal › Article › Academic › peer-review
Open Access -
Omnichannel retailing: A consumer perspective
Verhoef, P., Ittersum, van, K., Kannan, PK. & Inman, J., 2021, (Accepted/In press) APA Handbook of consumer psychology. Kahle, L., Lowrey, T. & Huber, J. (eds.). American Psychological AssociationResearch output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Press / Media
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Goed doen levert geld op, maar niet voor iedereen
Jenny Doorn, van & Pieter Verhoef
13/11/2017
1 item of Media coverage
Press/Media: Research › Popular