Research output per year
Research output per year
Network
Recent external collaboration on country level. Dive into details by clicking on the dots or
Research output
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Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, T., Broekhuis, M., de Leeuw, S., Hirche, C., Rooderkerk, R. P., Sousa, R. & Zhu, S., Jan-2021, In: Journal of Business Research. 122, p. 864-874 11 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile -
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, M., Fok, D., Verhoef, P. C. & Bijmolt, T. H. A., 29-Jan-2021, (E-pub ahead of print) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › Academic › peer-review
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Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
Schmidt, J. & Bijmolt, T. H. A., May-2020, In: Journal of the Academy of Marketing Science. 48, 3, p. 499-518 20 p.Research output: Contribution to journal › Review article › peer-review
Open AccessFile -
Digital Analytics: Modeling for Insights and New Methods
Gupta, S., Leszkiewicz, A., Kumar, K., Bijmolt, T. & Potapov, D., Aug-2020, In: Journal of Interactive Marketing. 51, p. 26-43 18 p.Research output: Contribution to journal › Article › Academic › peer-review
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The impact of innovation contest briefs on the quality of solvers and solutions
Hu, F., Bijmolt, T. H. A. & Huizingh, E. K. R. E., 2020, In: Technovation. 90-91, 12 p., 102099.Research output: Contribution to journal › Article › Academic › peer-review
Press / Media
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‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling
16/11/2013
1 item of Media coverage
Press/Media: Public Engagement Activities › Popular