12 Brands, 13 Accidents

Karel Jan Alsem, Robbert Klein Koerkamp

    Research output: Book/ReportBookProfessional

    Abstract

    This book contains cases about branding and communication mistakes. For example strange brand extensions leading to blurred brand associations.
    Translated title of the contribution12 Brands, 13 Accidents
    Original languageDutch
    Place of PublicationGroningen
    PublisherNoordhoff Uitgevers
    Number of pages100
    Edition1
    ISBN (Print)9001805817
    Publication statusPublished - 2011

    Keywords

    • Strategic marketing
    • Marketing plan
    • SWOT analysis

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