Abstract
This book contains cases about branding and communication mistakes. For example strange brand extensions leading to blurred brand associations.
| Translated title of the contribution | 12 Brands, 13 Accidents |
|---|---|
| Original language | Dutch |
| Place of Publication | Groningen |
| Publisher | Noordhoff Uitgevers |
| Number of pages | 100 |
| Edition | 1 |
| ISBN (Print) | 9001805817 |
| Publication status | Published - 2011 |
Keywords
- Strategic marketing
- Marketing plan
- SWOT analysis