A cross-national investigation into the marketing department's influence within the firm

P.C. Verhoef, P.S.H. Leeflang, M. Natter, W. Baker, A. Grinstein, A. Gustafsson, P. Morrison, J. Saunders

Research output: Book/ReportReportProfessional

Original languageDutch
Place of PublicationBoston
PublisherMarketing Science Institute
Number of pages26
VolumeMSI Working Paper
Publication statusPublished - 2009

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