Original language | Dutch |
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Place of Publication | Boston |
Publisher | Marketing Science Institute |
Number of pages | 26 |
Volume | MSI Working Paper |
Edition | 09-004 |
Publication status | Published - 2009 |
A cross-national investigation into the marketing department's influence within the firm
P.C. Verhoef, P.S.H. Leeflang, M. Natter, W. Baker, A. Grinstein, A. Gustafsson, P. Morrison, J. Saunders
Research output: Book/Report › Report › Professional