A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying

Anne Moes, Marieke L. Fransen, T. Verhagen, Bob M. Fennis

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
JournalPsychology & Marketing
Publication statusAccepted/In press - 2023

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