A spatial interaction model for deriving joint space maps of bundle compositions and market segmentation pick-any data

W.S. DeSarbo, V. Ramaswamy, M. Wedel, T.H.A. Bijmolt

Research output: Contribution to journalArticleAcademicpeer-review

Original languageDutch
Pages (from-to)131 - 145
Number of pages15
JournalMarketing Letters
Volume2
Publication statusPublished - 1996

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