| Original language | Dutch |
|---|---|
| Pages (from-to) | 26-32 |
| Number of pages | 7 |
| Journal | Marketing Review St. Gallen |
| Volume | 28 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2011 |
Accountability as a main ingredient of getting marketing back in the boardroom
Research output: Contribution to journal › Article › Academic › peer-review