Advanced Methods for Modelling Markets (AMMM)

Peter S.H. Leeflang; Jaap E. Wieringa; Tammo H.A. Bijmolt; Koen H. Pauwels

doi:10.1007/978-3-319-53469-5_1

Advanced Methods for Modelling Markets (AMMM)

Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Advanced Methods for Modeling Markets
Editors	Peter Leeflang, Jaap Wieringa, Tammo Bijmolt, Koen Pauwels
Place of Publication	Cham
Publisher	Springer
Chapter	1
Pages	3-30
Number of pages	28
ISBN (Electronic)	978-3-319-53469-5
ISBN (Print)	978-3-319-53467-1
DOIs	https://doi.org/10.1007/978-3-319-53469-5_1
Publication status	Published - 2017

Publication series

Name	International Series in Quantitative Marketing
Publisher	Springer
ISSN (Print)	0923-6716

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10.1007/978-3-319-53469-5_1

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Cite this

@inbook{496d7def2a4049c08b5679715cbbbec4,

title = "Advanced Methods for Modelling Markets (AMMM)",

author = "Leeflang, \{Peter S.H.\} and Wieringa, \{Jaap E.\} and Bijmolt, \{Tammo H.A.\} and Pauwels, \{Koen H.\}",

year = "2017",

doi = "10.1007/978-3-319-53469-5\_1",

language = "English",

isbn = "978-3-319-53467-1",

series = "International Series in Quantitative Marketing",

publisher = "Springer",

pages = "3--30",

editor = "Peter Leeflang and Jaap Wieringa and Tammo Bijmolt and Pauwels, \{Koen \}",

booktitle = "Advanced Methods for Modeling Markets",

}

Advanced Methods for Modelling Markets (AMMM). / Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A. et al.
Advanced Methods for Modeling Markets. ed. / Peter Leeflang; Jaap Wieringa; Tammo Bijmolt; Koen Pauwels. Cham: Springer, 2017. p. 3-30 (International Series in Quantitative Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

T1 - Advanced Methods for Modelling Markets (AMMM)

AU - Leeflang, Peter S.H.

AU - Wieringa, Jaap E.

AU - Bijmolt, Tammo H.A.

AU - Pauwels, Koen H.

PY - 2017

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A2 - Pauwels, Koen

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CY - Cham

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