All human, yet different: An emic-etic approach to cross-cultural replication in social psychology

Nina Hansen*, Luzia Heu

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

6 Citations (Scopus)
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Only little social psychological research is conducted outside so-called WEIRD (Western, Educated, Industrialized, Rich and Democratic societies) cultures (e.g., in the “Global South”). Although cross-cultural replication of social psychological theorizing and findings is thus essential for higher external validity of the field, valid cross-cultural replications are not straightforward to do. Indeed, they require more than “copy-and-pasting” the same research design in different countries. To facilitate valid cross-cultural replications, we present a collection
of concrete recommendations that integrate emic and etic approaches: (1) establishing an egalitarian and respectful partnership with representatives of the local community, (2) examining whether constructs carry the same meaning are relevant in and across contexts, and (3) preparing culture-sensitive research materials and procedures. These recommendations aim to inform and improve purely “etic” approaches.
Original languageEnglish
Pages (from-to)361–369
Number of pages8
JournalSocial Psychology
Issue number6
Publication statusPublished - 2020

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