Analyzing Persuasion Strategies of Debaters on Social Media

Matti Wiegmann, Khalid Al Khatib, Vishal Khanna, Benno Stein

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Abstract

Existing studies on the analysis of persuasion in online discussions focus on investigating the effectiveness of comments in discussions and ignore the analysis of the effectiveness of debaters over multiple discussions. In this paper, we propose to quantify debaters effectiveness in the online discussion platform: “ChangeMyView” in order to explore diverse insights into their persuasion strategies. In particular, targeting debaters with different levels of effectiveness (e.g., good vs. bad), various behavioral characteristics (e..g, engagement) and text stylistic features (e.g., used frames) of debaters are carefully examined, leading to several outcomes that can be the backbone of writing assistants and persuasive text generation.
Original languageEnglish
Title of host publicationProceedings of the 29th International Conference on Computational Linguistics
PublisherInternational Committee on Computational Linguistics
Pages6897–6905
Number of pages9
Publication statusPublished - Oct-2022
Event29th International Conference on Computational Linguistics - Gyeongju, Korea, Republic of
Duration: 12-Oct-202217-Oct-2022

Conference

Conference29th International Conference on Computational Linguistics
Abbreviated titleCOLING 2022
Country/TerritoryKorea, Republic of
CityGyeongju
Period12/10/202217/10/2022

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