Applied Strategic Marketing: A step by step approach

Karel Jan Alsem

    Research output: Book/Report › Book › Academic › peer-review

    Original languageEnglish
    Place of PublicationLondon
    PublisherRoutledge
    Number of pages424
    ISBN (Electronic)9780429823374
    ISBN (Print)9781138331907, 9781138332089
    Publication statusPublished - 2019

    Keywords

    • Marketing
    • Strategy

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