Applying lead user theory to young adults

N. Oosterloo, J. Kratzer, M.C. Achterkamp

Research output: Contribution to journal › Article › Academic › peer-review

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)5-23
JournalYoung consumers
Volume11
Issue number1
DOIs
Publication statusPublished - 2010

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