Abstract
This contribution discusses arts consumption as a process of value creation that starts before the actual confrontation with an artistic work. The contribution analyses online informative texts produced by institutional and artist-run organisations in the field of contemporary visual arts, both in both North America and Europe. The analysis shows that texts have very similar set-up and aims. The texts refer in a detailed manner to the value-making process of the future visitor, by deconstructing the elements that contribute to the reader’s future moment of value creation. On the basis of this observation, this contribution elaborates on how the findings can be instrumental for communicative practice in the arts.
| Original language | English |
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| Publication status | Published - 2017 |
| Event | AIMAC 12th International Conference on Arts and Culture Management - Peking University, Beijing, China Duration: 26-Jun-2017 → 28-Jun-2017 http://www.ncrica.org/aimac2017/ |
Conference
| Conference | AIMAC 12th International Conference on Arts and Culture Management |
|---|---|
| Abbreviated title | AIMAC 2017 |
| Country/Territory | China |
| City | Beijing |
| Period | 26/06/2017 → 28/06/2017 |
| Internet address |
Keywords
- Arts marketing
- cultural production
- active consumer