Attention capture and transfer by elements of advertisements

F.G.M. Pieters^*, M. Wedel^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

692 Citations (Scopus)

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@article{a473dde3852b4668b105b9c0dd914df0,

title = "Attention capture and transfer by elements of advertisements",

author = "F.G.M. Pieters and M. Wedel",

year = "2004",

doi = "10.1509/jmkg.68.2.36.27794",

language = "English",

volume = "68",

pages = "36--50",

journal = "Journal of Marketing",

issn = "1547-7185",

publisher = "AMER MARKETING ASSOC",

number = "2",

}