| Original language | Dutch |
|---|---|
| Title of host publication | Cursus Marketingmanagement, Open Universiteit 1 |
| Editors | C.J. Gelderman |
| Pages | 65 - 90 |
| Number of pages | 26 |
| Publication status | Published - 1998 |
Bedrijfstakanalyse, leereenheid 2
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional