Between broadcasting political messages and interacting with voters

Todd Graham, Marcel Broersma, Karin Hazelhoff, Guido van 't Haar

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Abstract

    Politicians across Western democracies are increasingly adopting and experimenting with Twitter, particularly during election time. The purpose of this chapter is to investigate how candidates are using it during an election campaign. The aim is to create a typology of the various ways in which candidates behaved on Twitter. By examining candidates' twittering behaviour, the authors show that British politicians mainly used Twitter as a unidirectional form of communication. However, there were a group of candidates who used it to interact with voters by, for example, mobilizing, helping and consulting them, thus tapping into the potential Twitter offers for facilitating a closer relationship with citizens.
    Original languageEnglish
    Title of host publicationSocial Media and Election Campaigns
    Subtitle of host publication Key Tendencies and Ways Forward
    EditorsGunn Sara Enli, Hallvard Moe
    Place of PublicationLondon
    PublisherRoutledge
    ISBN (Print)978-1-138-93046-9
    Publication statusPublished - 10-Jun-2015

    Keywords

    • Elections
    • Election Campaign
    • Twitter
    • Social Media
    • Political Communication
    • CONTENT ANALYSIS
    • UK
    • British Politics
    • New Media
    • New Media and Democracy
    • COMPUTER-MEDIATED COMMUNICATION
    • Politicians
    • political representation
    • Internet Politics
    • E-Democracy
    • Digital Politics
    • Online Election Campaigns
    • INTERNET
    • DEMOCRACY
    • Representative Democracy
    • United Kingdom
    • POLITICAL LEADERS
    • POLITICS
    • Digital Democracy

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