Boundary research: Tools and rules to impact emerging fields

Brian Wansink, Koert van Ittersum

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)
274 Downloads (Pure)
Original languageEnglish
Pages (from-to)396-410
JournalJournal of Consumer Behaviour
Volume15
Issue number5
Early online date15-Feb-2016
DOIs
Publication statusPublished - 2016

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