Brand positioning

Karel Jan Alsem, Erik Kostelijk

Research output: Book/ReportBookAcademic

Abstract

This book provides a theory based manual of how to choose and formulate a positioning for a brand. It contains recent academic insights into branding, with special attention to values.
Translated title of the contributionBrand positioning
Original languageDutch
Place of PublicationGroningen
PublisherNoordhoff Uitgevers
Number of pages254
Edition1
ISBN (Print)9789001862688
Publication statusPublished - Apr-2016

Keywords

  • brands
  • positioning
  • VALUES

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