Brand Positioning: Connecting marketing strategy and communications

Erik Kostelijk, Karel Jan Alsem

Research output: Book/Report › Book › Academic › peer-review

Abstract

A comprehensive step wise approach to brand positioning.

@book{c68656aa357d48f9aab6927616b9551b,

title = "Brand Positioning: Connecting marketing strategy and communications",

abstract = "A comprehensive step wise approach to brand positioning. ",

keywords = "Marketing, Brand positioning, Market research",

author = "Erik Kostelijk and Alsem, {Karel Jan}",

year = "2020",

language = "English",

isbn = "978-0-367-25011-9",

publisher = "Routledge",

}

TY - BOOK

T1 - Brand Positioning

T2 - Connecting marketing strategy and communications

AU - Kostelijk, Erik

AU - Alsem, Karel Jan

PY - 2020

Y1 - 2020

N2 - A comprehensive step wise approach to brand positioning.

AB - A comprehensive step wise approach to brand positioning.

KW - Marketing

KW - Brand positioning

KW - Market research

M3 - Book

SN - 978-0-367-25011-9

BT - Brand Positioning

PB - Routledge

CY - London

ER -