Brand Positioning: Connecting marketing strategy and communications

Erik Kostelijk, Karel Jan Alsem

Research output: Book/ReportBookAcademicpeer-review

Abstract

A comprehensive step wise approach to brand positioning.
Original languageEnglish
Place of PublicationLondon
PublisherRoutledge
Number of pages254
ISBN (Print)978-0-367-25011-9
Publication statusPublished - 2020

Keywords

  • Marketing
  • Brand positioning
  • Market research

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