Branding the green: How place branding can contribute to the development of the Northwest of Portugal as a green tourism destination

Eduardo Oliveira, G.J. Ashworth, G. de Roo

Research output: Contribution to conferencePosterAcademic

Original languageEnglish
Publication statusPublished - 2012
EventDestination Management and Branding in the Mediterranean Region: Sustainable Tourism in Times of Crises -
Duration: 1-Jan-20121-Jan-2012

Other

OtherDestination Management and Branding in the Mediterranean Region: Sustainable Tourism in Times of Crises
Period01/01/201201/01/2012

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