Abstract
In this paper, I will determine the strategic function of the use of four variants of pragmatic argumentation in the context of advisory health brochures. I argue that each variant functions as a strategic manoeuvre that deals with potential countermoves: with variant I and II writers can address anticipated doubt with respect to the standpoint and with variants III and IV they can strategically erase potential criti-cism or possible alternatives to the proposed action
| Original language | English |
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| Title of host publication | Proceedings of the 9th International Conference of the Ontario Society for the Study of Argumentation (OSSA), May 18-21, 2011 |
| Editors | Frank Zenker |
| Place of Publication | Windsor, ON |
| Publisher | Ontario Society for the Study of Argumentation |
| ISBN (Print) | 9780920233665 |
| Publication status | Published - 2012 |
| Externally published | Yes |