| Original language | Dutch |
|---|---|
| Pages (from-to) | 359 - 377 |
| Journal | Schmalenbach Business Review |
| Volume | 60 |
| Publication status | Published - 2008 |
Co-branding: The state-of-art
B. Helmig, J.A. Huber, P.S.H. Leeflang
Research output: Contribution to journal › Article › Academic › peer-review