Comment: Measuring marketing effectiveness around major sports events: A comparison of two studies and a call for action

Research output: Contribution to journalEditorialAcademicpeer-review

6 Citations (Scopus)
589 Downloads (Pure)
Original languageEnglish
Pages (from-to)30-32
Number of pages3
JournalInternational Journal of Research in Marketing
Volume31
Issue number1
DOIs
Publication statusPublished - Mar-2014

Keywords

  • SPONSORSHIP
  • KNOWLEDGE

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