| Original language | Dutch |
|---|---|
| Title of host publication | Ten dienste, recente ontwikkelingen in de marketing van diensten |
| Editors | K.J. Alsem, G.B.W. Willenborg, P.S.H. Leeflang |
| Place of Publication | Groningen |
| Publisher | Noordhoff Uitgevers |
| Pages | 80 - 95 |
| Number of pages | 16 |
| Publication status | Published - 1998 |
Communicatie op dienstenmarkten
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review