Original language | Dutch |
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Title of host publication | Ten dienste, recente ontwikkelingen in de marketing van diensten |
Editors | K.J. Alsem, G.B.W. Willenborg, P.S.H. Leeflang |
Place of Publication | Groningen |
Publisher | Noordhoff Uitgevers |
Pages | 80 - 95 |
Number of pages | 16 |
Publication status | Published - 1998 |
Communicatie op dienstenmarkten
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review