Competition in two-sided markets: tuning in to the Dutch radio broadcasting industry

Ryanne Marjon van Dalen

Research output: ThesisThesis fully internal (DIV)

644 Downloads (Pure)

Abstract

This thesis gives an in-depth analysis of the Dutch radio broadcasting industry. This industry can be characterized as a two-sided market in which a radio station faces demand from two distinct types of consumers: listeners and advertisers. Radio stations provide content to attract a large audience which in turn attracts potential advertisers. The network externalities in two-sided markets have important consequences for competition and antitrust issues. Three chapters of this thesis therefore empirically examine antitrust issues. The final chapter contains a theoretical analysis highlighting the importance of the demographic composition of the audience. The research questions that are addressed are the following: Is there business stealing in radio broadcasting? What is the degree of market power in this industry? Are there network effects? Are listeners averse to advertising? What is the effect of a merger on market shares, advertising prices and quantities? How do demographic characteristics of the audience influence market outcomes
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • University of Groningen
Supervisors/Advisors
  • Alessie, Rob, Supervisor
  • Haan, Marco, Supervisor
Award date19-Sep-2013
Place of PublicationGroningen
Publisher
Print ISBNs9789036764223
Publication statusPublished - 2013

Keywords

  • Proefschriften (vorm)
  • Nederland
  • Omroep
  • Marktmechanisme
  • Radio
  • Wedijver
  • markteconomie

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