Competitive reactions to personal selling: the difference between strategic and tactical actions

Niels Holtrop, Jakob Wieringa, Maarten Gijsenberg, P. Stern

Research output: Working paperAcademic

273 Downloads (Pure)
Original languageEnglish
Place of PublicationGroningen
PublisherUniversity of Groningen, SOM research school
Number of pages61
Volume16004-MARK
Publication statusPublished - 2016

Publication series

NameSOM Research Reports
PublisherSOM
Volume16004-MARK

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